Welcome to Nicole INsights

Your inside look at real estate, life, and everything IN between.

Here, I share honest advice, behind-the-scenes perspectives, and practical guidance to help you buy, sell, and invest with confidence. Whether you’re local to Alabama or just love learning how real estate really works, you’ll always find something helpful (and maybe a little unexpected) here.

Nicole Kelley, Alabama real estate agent and founder of Nicole Kelley Real Estate.
Nicole Kelley Nicole Kelley

Let’s Talk About That Commission Myth…

No, real estate agents aren’t trying to make you pay more for a bigger commission. Here’s how commission really works, what agents actually net after expenses, and why a good agent cares more about your long-term outcome than a few extra bucks.

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Nicole Kelley Nicole Kelley

I Told My Client No.

I’ve told clients “no” more times than I can count—and they’ve thanked me afterward. This is what an honest agent protects you from when stress, pressure, and buyer burnout start messing with your decision-making.

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Nicole Kelley Nicole Kelley

The Historical Gay Home…

A rare opportunity to step inside one of Alabama’s most iconic century-old homes — the Historic Gay House of Ashland. Explore its preserved character, unique architecture, and rich local history in this in-depth feature.

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